Corporate social responsibility: a business case approach.

Resumo

This paper aims to show that there is a business case for social responsibility. The methodology descriptive and literature review, no firms who embrace the proposal for a new approach and a quantitative method is not feasible. The firm operates within a world that is complex. In addition, this world evolves and the interactions within it gave place to emergent comportments.I propose that the interactions between firms and agents external to them, the interdependence between them, and the networks of agents can result in emergent outcomes that benefit the community, preserve the environment, can fight social exclusion, providing innovation and sustainably and at the same time create greater value for all involved entities.

Keywords

Corporate social responsibility, Business case, Value creation, Complex systems.