The paradoxes of quality

Olga Silva, Estela Vilhena, Gilberto Santos


This research work intends to contribute to the clarification which involves the ISO 9001:2008 certification and its applicability by presenting an analysis and subsequent reflection on the impact of certification organizations, as well as compliance with the requirements of the standard. The results achieved with this work on the paradoxes of quality allowed the confirmation of what many people already suspected. These will serve as initial knowledge, once there were no other studies on this subject. Marked the paradoxes, we highlight that there are companies that claim to exist simultaneously “involvement of all in solving problems” and on the other hand claim that “there are cohesive work groups.” Likewise, state that “practicing continuous improvement” and simultaneously they have “difficulty in changing the rules of the workplace.”



ISO 9001, Paradigms, Paradoxes, Quality management system.

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